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ANTHONY FURLONG
Anthony Furlong / Entertainment & Innovation

Selected work.

Original IP, unscripted and brand productions, design, animation and the creative organizations behind them.

Boss Beauties character artwork developed for the original IP

Original IP / Company building

Boss Beauties

Co-Founder and former Chief Creative & Innovation Officer

PREMA Racing car on track during a wet INDYCAR race

PREMA Racing / Unscripted

IndyCar Docuseries

Producer and Director, contract

Carrie Underwood in the NBC Sunday Night Football broadcast open

NBC / Broadcast

Sunday Night Football

Design and Art Direction

Restaurant workers in Square for Restaurants campaign film

Square / Brand film

Square for Restaurants

Director, Creative Director, Cinematographer and Editor

Pink Apple Watch Series 3 campaign image featuring a soccer player

Apple / Campaign

Apple Watch Series 3

Art Direction and Animation

Yellow graphic treatment from the Citrix brand film

BUCK / Brand film

Citrix

Creative Director and Live Action Director

Film & production studies

Generative AI

Experiments in directing, making and revising films with generative tools.

A dancer in a white tank and denim in the reimagined Gap Lovely Day film

Independent film study

Gap

Lovely Day, Reimagined

Revisiting Lovely Day with a new cast, contemporary styling and a different photographic treatment, using the original film to guide the dance and edit.

Watch the film & case study
A burgundy Mercedes G-Class driving through snow in Polar Vortex

Independent film study

Mercedes G-Class

Polar Vortex

Developing a film from a treatment and drawn storyboards, with Codex and Higgsfield supporting generation, revisions and editorial.

Watch the film & case study
Blue and green Polaris RZRs racing across wet ground in Night Ride

Independent film study

Polaris

Night Ride

Revisiting an earlier AI film to test vehicle changes across a finished sequence while preserving the timing of the edit.

Watch the film & case study

More selected projects

Film, design and software.

Designed city, fields and wind turbines in the animated Nuveen film

Brand film / Animation

Nuveen

Senior Designer

NBC WatchBack launch film

NBC / Launch film

NBC WatchBack

Director and Creative Director

Behind the scenes of an IKEA production

Brand film / Studio leadership

IKEA

Creative Director and Live Action Director

Yahoo Mobile Symphony project visual

Live production / Interactive

Yahoo Mobile Symphony

Creative Director, Live Action Director and application concept

Motorola One Zoom campaign image

Motorola / Campaign

Motorola One Zoom

Director, Creative Director, Designer, Editor and Animator

Tactical interface designed for Avatar

Feature film / Visual effects

Avatar

User interface VFX design and animation

PaprCut editing interface on a laptop in a studio

23 Pacific / Production workflow

PaprCut

Product and workflow development

Pitch Dept creative development workspace on an iPad

23 Pacific / Creative development

Pitch Dept

Product and workflow development

Beyond the frame / Studio leadership

I’ve built and run production companies.

At over a dozen top tier production companies, I led creative, production and post across live action, animation, design and VFX. I’ve hired teams, managed budgets and partnerships, and made the operating decisions that determine what a company can take on and deliver.

Explore studio leadership
Crew and camera on an IKEA production set

23 Pacific / Advisory and production capability

Creative development and production advice.

Through 23 Pacific, I advise studios and productions on creative development, production and technology. My work spans both generative and non-generative AI, software development and production workflows. I combine hands-on building and experimentation with helping teams evaluate new capabilities and put them into practice.

See the approach
PaprCut editing interface on a laptop
23 Pacific / PaprCut workflow development

Contact

Let’s talk.

I’m open to full-time studio leadership roles and conversations with studios and productions that could use my experience.

Email Anthony LinkedIn