The assignment
Find the human story while the season was still happening.
A production model built for racing
The workflow covered preparation, capture, editorial triage, approvals, finishing and release within a few days, including consecutive race weekends. It had to adapt to changing sessions and team priorities while keeping the story clear.
Earning continued access
Access depended on representing people honestly and understanding when to put the camera down. Some moments were deliberately left unfilmed. Those decisions helped sustain trust across the season.
Audience value at race-weekend speed
One race-weekend social film reached 100M+ combined views across TikTok and Instagram within two days. The episodic approach also carried drivers, engineers and team stories forward across the season.
A further series proposal
I developed a broader real-time INDYCAR docuseries concept from the season’s experience and delivered the proposal to INDYCAR and FOX Sports.