I help entertainment
companies invent
what comes next.
Executive creative leadership / original IP / production technology / applied AI
The through-line
I see the whole system behind the work.
I connect the creative idea, the production behind it, the technology that can improve it, and the team that makes it work.
Creative
Set the idea and the standard.
Production
Build the workflow that can deliver it.
Technology
Create leverage where the work actually needs it.
Organization
Build the team, operating model and adoption around it.
The work has to land in the real world.
Sports Emmy
Best Art Direction, NBC Sunday Night Football
$50M+
Consumer spend around original IP
100M+
Combined views across TikTok and Instagram on one IndyCar race-weekend video, within two days
50 / 100+
Project teams up to 50 / production crews over 100
Selected work
Different problems. Same pattern: understand the work, build what it needs, and carry it into the real world.
Boss Beauties / 2021–2025
Built original IP and the company around it.
I co-founded Boss Beauties and led the IP, products, partnerships, entertainment development and creative organization.
$50M+ in consumer spend.
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23 Pacific / 2025–present
Built products around real production problems.
I founded 23 Pacific to connect executive priorities, product judgment and hands-on build around real entertainment workflows.
Purpose-built products and production systems.
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PREMA Racing / 2025
Built a production model at race-weekend speed.
I produced and directed PREMA's first INDYCAR documentary series and built the repeatable workflow around it.
100M+ views on one race-weekend social video.
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Creative Leadership / Selected work
Made the work. Led the work.
Two decades across design, live action, animation, VFX, editorial, production and post.
Sports Emmy winner. Teams up to 50. Crews over 100.
View caseWhere I create the most value
Build a new capability
Turn an opportunity into the team, workflow and operating model to deliver it.
Change how the work gets made
Make a new production model or technology work under real creative and production conditions.
Create a new product, IP or business
Bring creative, technical and operating judgment together around something new.
How I lead
Get clear on what matters. Build the system around it. Stay accountable until it works.
01
Define
Find the real problem, the opportunity and the standard the work has to meet.
02
Build
Design the idea, team, workflow, technology and operating model together.
03
Deliver
Stay close through production, adoption and iteration until the capability works in the real world.
I've spent my career building things that didn't have a clear playbook yet.
That's taken me from software, design, VFX and directing into company building, original IP, production technology and applied AI. Those chapters now work together: knowing what should exist, and knowing enough about how it gets made to deliver it.
More about me