I help entertainment
companies invent
what comes next.
Executive creative leadership / original IP / production technology / applied AI
What I do
I lead the work where creative ambition, business opportunity and technology have to move together.
I help entertainment companies decide what is worth building, align the people and systems around it, and carry the work from strategy through launch. That can mean original IP, a new production model, an applied-AI product or the creative organization behind it.
- Creative leadership
- Original IP
- Production technology
- Applied AI
The work has to land in the real world.
Sports Emmy
Best Art Direction, NBC Sunday Night Football
$50M+
Consumer spend around original IP
100M+
Views on one IndyCar race-weekend video within two days
50 / 100+
Project teams up to 50 / production crews over 100
Selected work
PREMA Racing / 2025
Built a season-long content model at race-weekend speed.
I produced and directed PREMA's first IndyCar documentary series from inside the team.
One film passed 100M views in two days.
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Boss Beauties / 2021–2025
Built original IP into a company.
I co-founded Boss Beauties and led the IP, products, partnerships, entertainment development and creative organization.
$50M+ in consumer spend.
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Applied AI / 2025–present
Built AI products around real creative work.
I created Pitch Dept and Meeting Copilot from workflow problem through product, UX and hands-on build.
Pitch Dept is used repeatedly by paying customers.
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Creative Leadership / Selected work
Led complex creative work across two decades.
Creative direction and directing across design, live action, VFX, editorial, production and post.
Sports Emmy winner. Teams up to 50. Crews over 100.
View caseHow I lead
Get clear on what matters. Build the right system. Stay accountable through delivery.
01
Define
Find the real constraint, clarify the opportunity and decide what is worth building.
02
Build
Bring together the idea, team, workflow and technology required to make it real.
03
Deliver
Stay close to the work, remove friction and keep the standard high through launch and iteration.
I've spent my career building things that didn't have a clear playbook yet.
That's taken me from software, design, VFX and directing into company building, original IP, production technology and applied AI. The through-line is taking ambiguous, cross-functional work and making it real.
More about me