I help entertainment
companies invent
what comes next.
Executive creative leadership / original IP / production technology / applied AI
The through-line
I see the whole system behind the work.
I understand the creative work itself, the production and post systems that make it possible, the technology reshaping those systems, and the team and operating model required to turn a new capability into something people can actually use.
Creative
Set the idea and the standard.
Production
Build the workflow that can deliver it.
Technology
Create leverage where the work actually needs it.
Organization
Build the team, operating model and adoption around it.
Where I create the most value
Build a new capability
A company sees an opportunity, but the team, workflow and operating model do not exist yet.
Change how the work gets made
A new production model or technology has promise, but it needs to survive real creative and production conditions.
Create a new product, IP or business
Original IP, a product, a content system or a business opportunity requires creative, technical and operating judgment at the same time.
The work has to land in the real world.
Sports Emmy
Best Art Direction, NBC Sunday Night Football
$50M+
Consumer spend around original IP
100M+
Views on one IndyCar race-weekend video within two days
50 / 100+
Project teams up to 50 / production crews over 100
Selected work
Different problems. Same pattern: understand the work, build what it needs, and carry it into the real world.
Boss Beauties / 2021–2025
Built original IP and the organization around it.
I co-founded Boss Beauties and led the IP, products, partnerships, entertainment development and creative organization.
$50M+ in consumer spend.
View case
23 Pacific / 2025–present
Built products and production systems around real workflow problems.
I founded 23 Pacific to connect executive priorities, product judgment and hands-on technical execution around real entertainment workflows.
Purpose-built products and production systems.
View case
PREMA Racing / 2025
Built a production model under race-weekend pressure.
I produced and directed PREMA's first INDYCAR documentary series and built the repeatable workflow around it.
One film passed 100M views in two days.
View case
Creative Leadership / Selected work
Led complex creative work with direct craft and production judgment.
Two decades across design, live action, animation, VFX, editorial, production and post.
Sports Emmy winner. Teams up to 50. Crews over 100.
View caseHow I lead
Get clear on what matters. Build the system around it. Stay accountable until it works.
01
Define
Find the real problem, the opportunity and the standard the work has to meet.
02
Build
Design the idea, team, workflow, technology and operating model together.
03
Deliver
Stay close through production, adoption and iteration until the capability works in the real world.
I've spent my career building things that didn't have a clear playbook yet.
That's taken me from software, design, VFX and directing into company building, original IP, production technology and applied AI. Those chapters now work together: knowing what should exist, and knowing enough about how it gets made to deliver it.
More about me