Skip to content
ANTHONY FURLONG

I build creative companies
and lead work that shapes
brands, entertainment and culture.

My work spans documentary and brand films, original IP and production innovation. I’ve founded production businesses, led creative teams and built tools informed by the work of making films.

Open to full-time studio leadership opportunities.

DirectingCreative leadership

Selected leadership & production

About my experience
Boss Beauties character artwork developed for the original IP

Boss Beauties

Original IP / Company building

Co-Founder & former Chief Creative and Innovation Officer

I led creative, technology and innovation across original IP, products, partnerships, entertainment development and operations.

Up to 17 direct reports · Budgets up to $8M

Building the company
Crew and camera on an IKEA production set

Basic Nature

Studio / Business operations

Founder & Executive Creative Director

I founded and ran a creative, production and post company, responsible for staffing, budgets, production and delivery.

Project teams up to 50 · Project budgets up to $4M

Running the studio
PREMA Racing car on track during a wet INDYCAR race

INDYCAR Docuseries

Unscripted / Production delivery

Director / Producer / Cinematographer / Editor

I produced and directed PREMA’s documentary series, with a workflow covering capture, editing, approvals and release between race weekends.

A season-long program for PREMA’s NTT INDYCAR debut

Delivering the series

Documentary & brand films

Selected directing

Explore directing
Restaurant workers in Square for Restaurants campaign film

Square / Brand film

Square for Restaurants

Director, Creative Director, Cinematographer and Editor

Yellow graphic treatment from the Citrix brand film

BUCK / Brand film

Citrix

Creative Director and Live Action Director

NBC WatchBack launch film

NBC / Launch film

NBC WatchBack

Director and Creative Director

Behind the scenes of an IKEA production

Brand film / Studio leadership

IKEA

Creative Director and Live Action Director

DGA Member · Sports Emmy Award winner, Best Art Direction — NBC Sunday Night Football

Generative AI films

A dancer in a white tank and denim in the reimagined Gap Lovely Day film

Generative AI film

Gap

Lovely Day, Reimagined

Revisiting Lovely Day with a new cast, contemporary styling and a different photographic treatment, using the original film to guide the dance and edit.

Watch the film & case study
A burgundy Mercedes G-Class driving through snow in Polar Vortex

Generative AI film

Mercedes G-Class

Polar Vortex

A winter drive shaped through storyboards, character continuity, vehicle action and a carefully revised edit.

Watch the film & case study
Blue and green Polaris RZRs racing across wet ground in Night Ride

Generative AI film

Polaris

Night Ride

A night-driving film revisited with new vehicles while preserving the rhythm and timing of the finished sequence.

Watch the film & case study

23 Pacific / Current practice

Production software

PaprCut editing interface on a laptop in a studio

Production software / Native Mac app

PaprCut

I’m building an editing application around the work of finding a story in documentary interviews.

Explore the application

Film projects & studio leadership

Let’s talk about what’s next.

For film projects, creative collaborations and studio leadership opportunities, get in touch.

Email Anthony Connect on LinkedIn