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ANTHONY FURLONG
← Selected work

Animation / Marketing

Citrix brand film

Creative Director / Live Action Director · BUCK

A rebrand launch film for Citrix, connecting human performance with abstract CG and design.

Citrix brand filmWatch on Vimeo

Creating space for the human story.

Citrix’s rebrand centered on the human value of technology: more room to think, collaborate and create. I led creative direction and directed the live action at BUCK, working with Athletics’ new identity.

Live-action performance gave the film its human center. Abstract CG expressed the systems around it, using material, light and rhythm to convey clarity and momentum without relying on interface demonstrations.

My work also spanned design, editing, 3D modeling, look development, lighting, compositing, previs and animation. COVID restrictions required adapting the live-action production while preserving the film’s visual approach.

Project at BUCK

Human performance and abstract worlds.

A live-action portrait framed by yellow CG forms in the Citrix brand film.
Citrix CG imagery showing an abstract blue particle form and a cloud of particles over a landscape.
Creative Leadership & Studio Building

LET’S TALK
ABOUT WHAT’S NEXT.

I’m interested in full-time studio leadership opportunities across entertainment, innovation and production. I bring experience building businesses, leading teams and developing the creative and technical capabilities behind the work.

Email Anthony Connect on LinkedIn