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ANTHONY FURLONG
← Selected work

Company building & creative leadership

Creative Leadership & Studio Building

Leading the creative work and the company behind it.

My role

Founder / Executive Creative Director / Director

I’ve built and run several production companies, including Basic Nature. The work combined creative direction across live action, animation, design and VFX with responsibility for staffing, budgets, production and delivery.

Animation, production and craft

Selected films.

More selected projects

Across film, design and live production.

The companies behind the work

Starting and running
production companies.

Basic Nature

Creative leadership with responsibility for the business.

Founder & Executive Creative Director

I founded and ran Basic Nature, a creative, production and post company working directly with clients and taking on projects through other production studios. Through the company, I was also contracted to direct and lead projects for studios including BUCK, where my work included Square, Citrix and JaxJox.

I increased its company-wide average profit margin from approximately 20% to 60% through changes to staffing, cost structure, production and delivery.

I was also brought in by media organizations to design and launch internal production and post divisions.

  • Individual project budgets up to $4M
  • Multidisciplinary project teams up to 50, combining staff and freelance talent
  • Production crews of more than 100

Building production companies

Company strategy, staffing and production.

Creative, production and operating leadership

I’ve helped start and develop several production businesses, deciding what work to pursue, who to hire and how creative, production and post should work together.

That work has included company strategy, naming, staffing and the way projects move from the first idea through delivery.

    Keep exploring

    Boss BeautiesIndyCar DocuseriesProduction Technology & Applied AI

    LET’S TALK
    ABOUT WHAT’S NEXT.

    I’m interested in full-time studio leadership roles across entertainment, innovation and production. If you’re building a studio, developing original IP or rethinking how your company makes work, I’d like to hear about it.

    Email Anthony Connect on LinkedIn