Working directly with Microsoft’s brilliant and diverse team, we were asked to craft a strategy, concept, and design a communications package filled with fun, creative metaphors and glossy images of the many benefits of Microsoft 365’s suite of tools.

Through a process of immersion and discovery, we worked with Microsoft to craft a message aimed directly at Gen Z about freedom — the freedom to express, collaborate, and share — all in real-time.

We helped Microsoft translate dry market research documents into exciting, visual metaphors to help sell the key product benefits to smart, savvy Gen Z'ers.