Executive Creative Director
Director / Filmmaker

I lead brand and entertainment storytelling across film, design, mixed media, and emerging creative technologies, from Emmy winning campaigns to cinematic motorsport documentaries.

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  • Microsoft 365

    Microsoft 365

    A mixed-media campaign showcasing the creative freedom of Microsoft 365 through bold design, 3D animation, and kinetic storytelling built for Gen Z creators.

  • Polaris Night Ride

    Polaris Night Ride

    A visceral, moody film exploring the thrill of off-road freedom after dark.

  • Verizon

    Verizon

    A documentary-style commercial for Verizon’s #GirlCode initiative — celebrating teen girls who designed phone cases and interactive experiences, with their winning creations sold nationwide.

  • Wealthsimple

    Wealthsimple

    A fast, character-driven spot built around a rapid-fire musical hook. The piece became a standout moment of the launch campaign, earning millions of views and helping establish the look and rhythm of the brand.

  • IBM Data Baby

    IBM Data Baby

    A poetic brand film for IBM visualizing the protective power of data through the image of a newborn wrapped in light.

  • Yahoo

    Yahoo

    A live-action “symphony” of mobile devices created to launch Yahoo’s redesigned mobile products, blending technology, music, and cinematic craft.

  • Head & Shoulders

    Head & Shoulders

    A playful sports-comedy moment featuring Troy Polamalu, blending character-driven humor with visual effects to bring his legendary hair to life.

  • Ikea

    Ikea

    A transforming living room built entirely in-camera, shot with motion control for Ikea’s “Made by the Johnsons” campaign.

  • Panasonic Toughpad

    Panasonic Toughpad

    A large-scale Rube Goldberg machine puts the Panasonic Toughpad through fire, drones, piranha, and more — proving its durability in the most extreme ways imaginable.

  • Apple Watch Series 3

    Apple Watch Series 3

    A holiday spot for Apple Watch Series 3, where live-action swim footage transforms into a seamless animated pattern that evolves into festive wrapping paper.

  • NBC WatchBack

    NBC WatchBack

    A comedic launch film for NBCUniversal’s Watchback app, turning channel-surfing chaos into a live-action story produced and directed through my own studio.

  • Motorola One Zoom

    Motorola One Zoom

    A global launch campaign for Motorola One Zoom, showcasing its quad camera system through cinematic storytelling.

  • JaxJox Interactive Studio

    JaxJox Interactive Studio

    A high-energy campaign supercut introducing JaxJox’s Interactive Studio—where storytelling, design, and motion converge to bring smart home fitness to life.

  • Citrix Brand Film

    Citrix Brand Film

    A rebrand launch film for Citrix that blends human moments and minimal design, crafted through live-action, 3D animation, and editorial rigor.

  • Square for Restaurants

    Square for Restaurants

    A brand film for Square highlighting the resilience of restaurants and the people who keep them alive, told through authentic stories and handcrafted design.