“Ripple Effect” is an animated brand film for Nuveen that visualizes the long-term impact of responsible investing through design-driven storytelling. The film replaces traditional financial language with a calm, metaphorical world where cause and effect are expressed visually, allowing complex ideas to be felt rather than explained.

I worked across creative development and execution, helping shape a cohesive visual language that balanced sophistication with warmth. By focusing on craft, pacing, and emotion, the piece reframes financial planning as something accessible and meaningful, while maintaining the credibility and restraint expected of a global investment brand.