We were in the midst of a brand new launch campaign for Wealthsimple when Covid shut down life as we know it. But as the lockdown continued, Wealthsimple was noticing a massive uptick on their Trade App. So a decision was made to pivot to a brand film that trumpets their Zero Commission Fee.

We wanted to create a fun, original song to accompany a visual concept that used a ‘zero’ as a compositional device. From the zero we cycled through all the various investment sectors that Wealthsimple trades in. The challenge was reducing each sector down to a visually compelling and instantly digestible icon.