PREMA Racing IndyCar Docuseries
Building an embedded storytelling and production system inside a live racing team
PREMA Racing’s first IndyCar season contained everything a documentary needs: new territory, elite competition, enormous pressure, and people learning in public. The challenge was to turn that access into a continuing story while the season was still unfolding.
I produced and directed a season-long documentary series from inside the team, working across drivers, engineers, leadership, crew, and partners. The goal was to create more than race recaps. We built an embedded editorial and production model that could find the human story, protect trust, and release finished work within days of a race.
A production model built for the season
A live racing environment does not pause for filmmaking. The workflow had to fit around competition, travel, sponsor commitments, media obligations, technical setbacks, and the emotional reality of the team.
We designed a compact system for preparation, capture, editorial triage, approvals, finishing, and release. Each episode needed to stand on its own while advancing a larger season arc. That combination turned production into a repeatable media operation rather than a sequence of disconnected films.
Trust was the infrastructure
Access only matters if the people inside the story believe the work will represent them honestly. We avoided manufactured conflict and did not treat every private moment as content. Some moments were deliberately left unfilmed.
That restraint changed the access we received. As trust grew, the team invited the cameras closer, and the series gained the specificity that conventional race coverage often misses: how pressure moves through a crew, how drivers process uncertainty, and how a new organization becomes a team over time.
Audience value at race-weekend speed
The series gave PREMA a way to build narrative continuity between races while serving the immediate needs of partners and fans. One race-weekend film exceeded 100 million views within two days, demonstrating the reach possible when timely distribution is paired with a genuinely human story.
The result was a content model designed to create audience and sponsor value throughout the season, not only when the car crossed the finish line.
Extending the model
Building on the PREMA program, I developed a broader real-time IndyCar docuseries concept and supporting materials and presented them directly to INDYCAR and FOX Sports. The relevant proof is the model I built: driver-led storytelling, season-long continuity, race-weekend speed and partner value at a championship scale.
