Sunday Night Football on NBC
Emmy Award winner
Sunday Night Football is appointment television. A weekly ritual with enormous cultural weight. In 2013, NBC ushered in a new era of the open, introducing Carrie Underwood and closing a chapter defined for years by Faith Hill.
The challenge was restraint. This was not about reinventing Sunday night. It was about sharpening it. Elevating the scale, the pace, and the visual confidence without breaking the ritual fans already knew by heart.
Unmistakably Sunday
The open fused live performance with bold motion design and cinematic CG environments, built to carry the broadcast across an entire season. Every frame was designed to hold up under repetition. Week after week. Kickoff after kickoff.
The result was an open that felt unmistakably NBC. Big without being loud. Polished without losing energy. A clear signal that Sunday night had arrived.
