As part of Apple’s holiday campaign “The Gift of Go,” I art directed, designed, and animated the Swim film highlighting the Apple Watch Series 3. Each piece in the series showcased a specific feature through an activity — in this case, using the Workout app while swimming.

I was given hundreds of swim footage clips and tasked with shaping them into more than just an edit. The challenge was to design and animate a living, seamless pattern from the footage itself, which then transformed into holiday wrapping paper around the product. The result carried Apple’s signature balance of simplicity and delight — a gift idea communicated through design-led storytelling.