Citrix
A rebrand built around a single idea..
Space is not empty. It is active.
Citrix did not need a louder launch.
It needed a clearer one.
This work begins from a simple belief.
Your best work does not come from pressure.
It comes from space.
Enterprise technology often tries to prove its value through addition. More tools. More screens. More systems.
We went the other way.
The goal was not to explain what Citrix does.
It was to make you feel what it enables.
Space to think without interruption.
Space to collaborate without friction.
Space to create without noise.
Space to breathe
We avoided interface demonstrations and feature callouts.
Instead, we focused on material, light, and rhythm.
Live action carries the human weight.
CG carries the invisible forces.
Focus. Momentum. Relief.
Reduction was not an aesthetic choice.
It was the strategy.
Space to succeed.
Technology should adapt to people.
Not the other way around.
Citrix is not about doing more.
It is about making room.
