For Panasonic, we needed to prove that the Toughpad lived up to its name. I directed, creatively led, and edited “The Ultimate Torture Test” — a product film built around a one-of-a-kind Rube Goldberg machine designed to push the device to its limits.

Over the course of a month, our team transformed a New Jersey warehouse into a massive chain-reaction environment. The Toughpad survived fireballs, freezing temperatures, drones, piranhas, and countless other obstacles, each designed to highlight its rugged engineering. The complexity of the machine — part practical build, part cinematic choreography — underscored the product’s core promise: reliability under any condition.

Watch the behind the scenes video here