Apple Watch
Apple — Watch Series 3 “Swim”
Art directed, designed, and animated several holiday spots for Apple Watch Series 3 as part of the “Gift of Go” campaign. Swim footage was transformed into a seamless animated pattern that evolved into festive wrapping paper around the product. The piece translated product functionality into design-led storytelling aligned with Apple’s minimalist brand language.
Lincoln Digital Experience
Lincoln — Nautilus Digital Experience
Contributed as Creative Director to the design and animation of the 48-inch panoramic dashboard interface for the 2024 Lincoln Nautilus. The team developed interactive graphics balancing luxury and usability, shaping one of the automotive industry’s most refined large-screen driver experiences.
NBC WatchBack
NBCUniversal — WatchBack Launch
Led the launch campaign for NBCUniversal’s WatchBack streaming app through my production studio, overseeing concept through final delivery. The film turned the chaos of endless channel surfing into a live-action comedy, with characters from multiple shows overtaking a couple’s living room. The campaign positioned WatchBack as a clear solution within an overcrowded entertainment landscape.
JaxJox Interactive Studio
JaxJox — Interactive Studio Launch
Directed and creatively led a series of launch films introducing JaxJox’s smart home fitness system. I guided concept, design, animation, edit, and 3D development across multiple spots, building narrative structure through editorial rhythm and motion design. The campaign blended virtual production and live-action trainers to connect product innovation with human performance.
IKEA
IKEA — “Made by the Johnsons”
Directed and creatively led a motion-control brand film built entirely in-camera. We constructed a transforming living room on stage, with walls shifting and furniture emerging in real time to reflect how families build their homes over time. Shot in multiple passes and composited seamlessly, the film relied on practical engineering rather than VFX. Multiple casts were filmed to resonate globally, reinforcing IKEA’s spirit of adaptability and family life.
Yahoo
Yahoo — “Mobile Symphony”
Directed a large-scale brand film transforming mobile devices into a synchronized performance instrument. We developed a custom app enabling 30 performers to “play” their screens in unison, creating a live, choreographed musical experience. The piece positioned Yahoo’s mobile redesign as precise, responsive, and intuitively connected.