In 2019, Motorola brought back one of the most iconic phones in consumer technology with the return of the Razr. The launch required a careful balance of nostalgia and innovation, honoring the cultural impact of the original device while positioning the new foldable Razr as a modern, design-forward product.

I worked across both video and print for the launch campaign, contributing to concept development, visual design, and execution. The work focused on materiality, precision, and motion to highlight the device’s engineering and form factor, while creating a cohesive campaign that felt premium, contemporary, and true to the Razr legacy.